Boost Wallet card recruitment with different touch points Increasing the number of users who add your Wallet card requires a multi-channel approach. This guide covers the best touch points and strategies to boost recruitment.✅ Best practices Use multiple channels simultaneously for maximum impact. Test different messaging and incentives. Track performance by channel to identify your most effective touchpoints. Provide a clear value proposition: explain why users should add the card to their wallet. 🔑 Key performance indicators to track Engagement rate: Cards activated / email opens Installation rate: Cards installed / cards created Click share: Clicks on Wallet promotion / total clicks 🎫 Discover the different touch points to promote your Wallet card 📧 Emails Email is one of the most effective channels to promote your Wallet card. You can promote your Wallet car in different ways with emails: Dedicated emails Banner in trigger emails and newsletters Trigger emails 1️⃣ Dedicated emails Send standalone emails focused on promoting your Wallet card. 👑 Success factors Include an image of a phone with the card to help users visualize the benefit. Keep the message simple: one sentence, one button. Add a direct subject: "Your loyalty card in this email" Send dedicated emails once per month or once per quarter to avoid fatigue. Provide a clear incentive (exclusive offer, bonus points, discount). Provide an optimized mobile version. 📊 Performance benchmarks Open rate: 15-20% Click share: 75-90% Engagement rate: 4-10% 2️⃣ Banner in trigger emails and newsletters Add a Wallet promotion block to your regular newsletters. 👑 Success factors Optimize for mobile. Most newsletter opens happen on mobile devices. Make the entire banner clickable, not just the call-to-action button. Keep it simple: one sentence, one button. Include the Wallet promotion in as many emails as possible: weekly newsletters, trigger emails (welcome, loyalty updates, birthdays), transactional emails. Vary the position of the block. 📊 Performance benchmarks Open rate: 10% Click share: 15% Engagement rate: 0.7-1% 3️⃣ Trigger emails Add Wallet promotion to automated trigger emails. 🔫 Best trigger emails for Wallet promotion Welcome emails Loyalty point updates Birthday emails Post-purchase confirmations 📊 Performance benchmarks Open rate: 20% Click share: 30% Engagement rate: 10-13% 🌐 Website Your website is a key touchpoint for authenticated users. 👑 Success factors Display the call-to-action only for users who have not opted in to Wallet. Place the promotion on My Account or Loyalty pages. Provide additional explanations about the advantages and how to use the Wallet card. Show the promotion on confirmation pages (order confirmation, booking confirmation). 📍 Best placements My account page Loyalty program page Order confirmation page Booking confirmation page 📱 SMS campaigns SMS can effectively reach users who don't open emails. 👑 Success factors Keep the wording simple and clear. Target email non-openers to reach a different audience. Use Rich SMS to include visuals and make the message more engaging. Send SMS campaigns once per quarter to avoid over-messaging. 🏬 In-store promotion Physical stores provide excellent opportunities for Wallet card recruitment. This touchpoint can be used only if the brand proposes a form for creating and/or digitizing a card. 👑 Success factors Display QR codes in clearly visible locations. Use diverse media: posters, checkout displays, window displays, table tents. Place QR codes in strategic locations: checkout counters, waiting areas, fitting rooms. Train staff to promote the Wallet card and explain its benefits. 🪧 Recommended materials Point-of-sale QR code displays Welcome pack inserts Personalized QR codes on receipts Window posters Window posters Counter displays Membership forms Receipt inserts Personalized QR codes on printed materials 🌠 Landing pages Create dedicated landing pages with forms to capture new members or to propose the dematerialization to customers who are in your database. ✅ Best practices Integrate Wallet opt-in into your existing sign-up forms. Create a simple form that collects essential information only. Display the landing page prominently on your website. 🤳 Social media Regular communication on social media helps reach different audience segments. ✅ Best practices Communicate regularly about the Wallet card. Promote dedicated offers and incentivize use. Use a variety of social networks to reach different target audiences. Consider pinning a Wallet promotion post for visibility. 📲 Application A presence on the app allows customers to download their card through this channel. Once in place, this channel converts well to the wallet. 👑 Success factors Display the CTA on as many pages as possible (order confirmation, registration confirmation, account, etc.), with the account being the most important. We recommend displaying the CTA on the QR code or barcode. Push the CTA associated with the customer's phone (Wallet for Apple).