Geofenced notifications are location-based notifications that trigger when users get close to a specific store or location. Consider activating geofenced notifications only during specific periods or for key campaigns to maximize their impact.

Before you start

You need at least one campaign created.

🔍 About geofenced notifications

• The geolocation notification is triggered within a radius of 200/300 meters around a declared point of sale.
• When clicking on the notification: immediate access to the card, without having to unlock the phone.
• The message can be activated/customized for each campaign. 
• This is passive geolocation. Captain Wallet does not know the customer's location: GPS coordinates are added to the Wallet cards, and the phone automatically triggers the notification when it is near these coordinates.
• The notification is persistent: as long as the customer is within the radius around the point of sale, it is impossible to delete the notification.
• No possibility to limit the number of times this notification is displayed.
• Like classic notifications, we have no display or click statistics.

❓ What are the different types of geofenced notifications?

You can set up two types of geofenced notifications:

🏬 Create a store-based geofenced notification

1. Go to Campaigns.
2. Open the campaign where you want to add the geofenced notification.
3. Click Edit template on the Apple Wallet template.
4. Go to the Advanced Settings step.
5. In the left menu, select Store.
6. Activate the Activate dynamic proximity message option.
7. Enter your proximity message.
8. Click Next, then Validate.
9. Click Update to save the template.

📍 Create a location-based geofenced notification

1. Go to the Campaigns tab.
2. Open the campaign where you want to add the geofenced notification.
3. Click Edit template on the Apple Wallet template.
4. Go to the Advanced Settings step.
   
5. In the left menu, select Locations.
6. Click Add locations to create the locations that will trigger the notification. You can add a maximum of 10 locations.
7. Click Add a proximity message.
8. Choose one of the following options:
   • Global message: Enter a single message that will be displayed for all locations (first button).
   • Location-specific messages: Enter a different message under each location.
9. Enter your proximity message.
10. Click Next, then Validate.
11. Click Update to save the template.

📆 Limit geofenced notifications to a specific time period

To activate geofenced notifications only during specific campaigns:

1. In the Campaigns tab, duplicate the initial campaign.
2. Rename the duplicated campaign to differentiate it (e.g., "Campaign Name - Geolocation").
3. Add the geofenced notification to this duplicated campaign following the steps above.
4. Go to the Automation tab.
5. Create a Move rule to move users from the initial campaign to the geolocation campaign when you want to activate the geofenced notifications.
6. Create a second Move rule to move users back to the initial campaign when you want to deactivate the geofenced notifications.

➡️ To learn more about how to create automations, check our dedicated article Create a Wallet automation.